The Blog
Stay close
New posts, new systems, and the things I only send by email. Start with the Baddie Glossary: Tech Translations — tech jargon in Baddie speak.
Encryption is your fragrance collection under lock and key. Cache is your everyday bag, not the full vanity. Bandwidth is how many people can sample at the counter at once. You already think in these terms — this just points that fluency at your tech.
No spam, no reselling your address. Unsubscribe whenever.
2026-09-24
Read itYou've taken the course, updated the resume, done the informational interviews. And you're still stuck, because the thing in your way was never a missing skill. It's a rule you're still obeying that nobody's enforcing anymore.
2026-09-24
Read itThe password from an email account you made in 2012 is still guarding your bank login, your kid's school portal, and the group chat where somebody mentions money. One key. Every door in the house.
2026-09-23
Read itThe unspoken rule says you've got about thirty days to turn the worst month of your year into a post with a rocket emoji. You don't. You're allowed to just be quiet for a while.
2026-09-23
Read itSomewhere in your phone is a forty-second recording of the best idea you had all month, filed next to nineteen others named 'New Recording,' and you already know you're not opening any of them.
2026-09-22
Read itEvery app you've ever downloaded is calibrated to act like it's the most important thing happening in your life right now. It isn't, and there's a setting that agrees with you.
2026-09-22
Read itYou wait for the second bounced invoice, the second client asking twice, the second small thing you've explained away — because the first one could always just be a fluke.
2026-09-21
Read itThree dead phones, a tablet that won't charge anymore, an old laptop you're "meaning to wipe." All of them still holding your actual data, none of them actually backed up anywhere else.
2026-09-21
Read itSix hundred saved tabs and a folder called "Read Later" that's three years old. That's not curiosity. That's a graveyard with a search bar.
2026-09-20
Read itYou've undone a typo a thousand times without thinking about it. Most people have no idea the same button exists for the email they just sent, the file they just deleted, or the account they almost lost.
2026-09-20
Read itYou keep reaching for the same three names because they're easy, not because they can actually speak to the work you're doing today. That gap shows up in the interview before you ever get there.
2026-09-19
Read itA recipe. A confirmation number. A funny post from three years ago. Your screenshots folder is the most honest record of everything you meant to deal with and never did.
2026-09-19
Read itPeople expect a systems review to start with software. It starts with where your actual hours went last week — because the calendar tells the truth before a single tool gets opened.
2026-09-18
Read itFounders ask about the AI chatbot before they ask about the invoice that goes out three days late every single month. The boring automation is almost always the one with the actual return.
2026-09-18
Read itThe number felt like a cushion the day it landed. Nobody tells you the clock started the same day, or how fast a cushion turns into a countdown once the shock wears off.
2026-09-17
Read itNobody actually knows how wifi works, including most people who fix it for a living. What they know is a sequence. You can know the exact same sequence.
2026-09-17
Read itOne inbox doing the job of two businesses — yours and your family's. It works, technically, right up until an invoice gets buried under a group chat about Thanksgiving.
2026-09-16
Read itEvery new client gets entered by hand into the calendar, the invoicing tool, the email list, and a spreadsheet nobody else has ever opened. She thinks that's diligence. It's actually four separate chances to get it wrong.
2026-09-16
Read itYou've rehearsed the apology for the months before anyone's even asked about them. Nobody actually needs the apology. They need the one true sentence about what happened in that time.
2026-09-15
Read itSomeone told you to 'clear your cache' once, you nodded like it made sense, and you've been quietly avoiding the question of what that word actually means ever since. It's not a knowledge gap. It's a word nobody ever stopped to explain.
2026-09-15
Read itYou call it 'just being organized' or 'just knowing how to talk to people.' You've called it 'just' for so long you stopped noticing it's the exact thing that kept three departments from falling apart for a decade.
2026-09-14
Read itYou set every scene, named every device, taught the whole house your habits. It runs beautifully — as long as you're the one running it. The minute you're not, everyone else is standing in the dark asking which app.
2026-09-14
Read itSomewhere between 'let's just text about it' and three hundred unread messages, your business started running on a group chat nobody agreed to make load-bearing. It's still standing. That's not the same as it working.
2026-09-13
Read itShe has a five-star reputation for responsiveness and a spreadsheet full of invoices marked 'following up.' One of those systems runs like clockwork. The other one runs on hope and a text message she sends when she remembers to.
2026-09-13
Read itYour LinkedIn still says the old role. Your voicemail still says the old company. Nobody told either of them the truth, because updating them would mean admitting, out loud, that the thing you built your identity around is actually over.
2026-09-12
Read itYou've watched the video twice and still feel unsure the moment it ends. The problem was never that nobody explained it clearly enough. The problem is you were never told that clicking the wrong button on purpose is how everyone actually learns.
2026-09-12
Read itThe first time, it's a fluke. The second time, it's annoying. By the fourth time you've stopped mentioning it out loud — which is exactly when it stops being a glitch and starts being the actual shape of your system.
2026-09-11
Read itMost people can't name their own tech stack off the top of their head. That's not a knowledge gap. It's the actual diagnosis, before a single new tool gets recommended.
2026-09-11
Read itThe contract on your desktop, the one in your email, the one in the shared folder, the one you texted yourself. Somewhere in there is the actual current version, and you're not entirely sure which one it is.
2026-09-10
Read itThe text that interrupts you mid-login, asking you to confirm it's really you, is not the system being difficult. It's the one moment someone else tried the door and got stopped.
2026-09-10
Read itSomewhere between a DM and a group chat, an actual appointment got booked, an actual invoice got sent, and an actual customer got helped — and none of it lives anywhere you could hand off if your phone died tomorrow.
2026-09-09
Read itYou've built a dozen small workarounds so quietly you don't notice you're doing them anymore. That's not resourcefulness. That's the actual diagnosis, hiding in plain sight.
2026-09-09
Read itYou're the only one in the room drawing a red line through the gap on your resume. Everyone else is reading for what you can actually do.
2026-09-08
Read itMariam Jimoh built London's first digital supermarket for African and Caribbean communities, raised $3.4M, and landed Raheem Sterling as a brand ambassador. The thing that closed it wasn't the vision. It was a Q1 dip nobody saw coming in time.
2026-09-08
Read itTwo founders can buy the same "done-for-you" package and end up in completely different places six months later — one with a system she owns, one renting access to her own business. The difference is never in the pitch.
2026-09-07
Read itFour films and a return to Euphoria are landing in the same twelve months Zendaya also launched Shady Haven Productions, built to open doors for underrepresented directors. Here's the Baddie Stack a first-time founder actually needs while she's also the busiest actress in the building.
2026-09-07
Read itThe free trial ended fourteen months ago. You've paid for it every month since, quietly, in a currency that never shows up as a single painful number — just $12.99, forever, next to a dozen others exactly like it.
2026-09-06
Read itSZA has spent her whole career as TDE's flagship artist, one of the most valuable relationships in the label's history. Then she turned around and built NOT BEAUTY entirely on her own terms. Here's the Baddie Stack for a woman running two completely different ownership models at once.
2026-09-06
Read itFifteen years of client work lives in one laptop, one email account, and Dominique's own excellent memory. Nothing has ever gone wrong. That is not evidence of a system — it is evidence of luck that hasn't run out.
2026-09-05
Read itWoods by Jordyn, FRSTPLACE, SECNDNTURE, and now GLOSSLAB — relaunched with her mother Elizabeth Woods after a trip through bankruptcy court. Jordyn Woods isn't dabbling in four industries. She's running a portfolio, and one of its brands already survived a real operational failure.
2026-09-05
Read itEveryone asks what you want to do next. Almost nobody asks what you're done doing — the habits, the silences, the small daily disappearing acts you performed to survive the last place. That question matters more.
2026-09-04
Read itA health administration degree, an independent label called Hot Girl Productions, a new distribution deal that keeps her masters, and an actual Popeyes franchise in Miami — Megan Thee Stallion isn't running a side hustle. She's running a portfolio, and she built the degree to eventually run a whole different one.
2026-09-04
Read itThe word makes it sound like your photos live in the sky somewhere. They live on a hard drive in a warehouse you'll never see, owned by a company with a name on the building. Knowing that changes nothing — and also changes everything about how you ask questions.
2026-09-03
Read itAmi Colé closed in 2025 and the headline was the investment climate. That's real — it's also not the whole story. Diarrha N'Diaye-Mbaye told us the rest herself, and it was never a founder problem.
2026-08-29
Read itYou would not put on foundation before moisturiser. You know that in your body. Your digital setup has an order too, and almost nobody has ever told you what it is.
2026-08-28
Read itSomebody taught you to be twice as good and to say thank you for the room. One of those was survival. The other one is now in your way. On unlearning gratitude as a workplace posture.
2026-08-28
Read itIf the only things in there are meetings other people asked for, you have handed over the deed. On booking your own time before anybody else can.
2026-08-27
Read itMost women brace for it like a performance review. It isn't one. On what I'm actually checking when I look at your setup, and the two things I never once ask about.
2026-08-27
Read itNot the app you look at them in. Where they physically are, and whether there is a second copy. The one question in this whole series that cannot be undone if you get it wrong.
2026-08-26
Read itYou are not disorganised. You are running three background processes with no interface. On naming the tabs so you can finally close one.
2026-08-26
Read itIt started as a note. Now it is a calendar, a CRM, a diary and a filing cabinet, and none of those work. On the quiet drift that makes everything feel harder than it is.
2026-08-25
Read itYou have been rehearsing an explanation for eight months of your own life. On why the apology in your voice does more damage than the dates ever will.
2026-08-25
Read itSomewhere in your house is a book, a note, or a very good memory holding the keys to your entire life. On the reset dance, and the ninety minutes that ends it permanently.
2026-08-24
Read itYou bought one dress in 2019 and have been receiving mail about it ever since. A twenty-minute reclaim, and the quiet reason a loud inbox makes everything else feel heavier.
2026-08-24
Read itEvery interview after a layoff asks you to compress it — thirty seconds, professional, no bitterness. On building that version on purpose, and why having one ready is not the same as lying.
2026-08-23
Read itNone of them look like a problem on any given day. That is exactly why they survive. Five things I look for first, and what each one is actually telling you.
2026-08-23
Read itAn app you have used for years rearranges itself overnight, and for four seconds you forget how to use it. On what actually happened, why it is not a referendum on your competence, and the ninety-second habit that gets you steady again.
2026-08-22
Read itCollaboration without infrastructure isn't partnership. It's shared improvisation — beautiful at first, and expensive later.
2026-08-22
Read itNobody needs a bespoke kitchen to make a sandwich, and nobody runs a restaurant out of a microwave. Three honest questions that answer this faster than any sales call will.
2026-08-21
Read itOne rubber band, three takeout menus, a single battery you're saving for something. The digital version has no size limit, which is exactly why it never gets a Saturday of its own.
2026-08-21
Read itEleven years somewhere teaches you the building, the people and the politics. It does not teach the market what you are worth. On the difference, and what to do about it before you need to know.
2026-08-20
Read itThe check-ins have a 48-hour shelf life and nobody warns you. On grief, the math of who actually calls, and the one thing a layoff teaches you that severance can't — from someone who built this whole thing after an illegal one.
2026-08-20
Read itYou do not need to understand how a car engine works to drive one well and know when you are being overcharged. Same energy. What the phrase actually means, and the four things it is made of.
2026-08-19
Read itYou can own a whole business and still move through it like a guest. On Operational Sovereignty, the hundred reasonable shortcuts that quietly take your keys, and the fifteen-minute check that tells you what you actually own.
2026-08-19
Read itOne is a Saturday afternoon and a bin bag. The other is a woman doing three people's jobs and being told she should get organised. Learning to tell them apart changes what you go looking for.
2026-08-18
Read itSerena Ventures has backed 85+ companies and 16 unicorns worth a combined $33B. Here's the Baddie Stack that would let Serena run point on the empire, not just the portfolio.
2026-08-17
Read itHer skincare routine is a system. Her tech stack is four broken relationships wearing the word "tools."
2026-08-17
Read itShe's not wrong that she's managing. She's wrong that managing is the ceiling.
2026-08-16
Read itShe makes fast look effortless. That's the gift — and the thing that's quietly working against her. Every system she's been handed was built for someone with less range.
2026-08-16
Read itWhy your full calendar isn't the problem — your lack of closure is. Nia does not limp and she does not miss, but she is running open loops like background apps on a phone that hasn't been restarted in nine days.
2026-08-15
Read itSienna doesn't want to look unknowing, so she doesn't ask. The cost of that silence isn't ignorance — it's a woman managing more risk than she can name.
2026-08-15
Read itNobody gets promoted for being adhesive. On the unpaid job you have been doing brilliantly, why it made you harder to move instead of easier to promote, and what to put down before you carry it into the next building.
2026-08-14
Read itThe shoemaker's daughter problem, at a systems level — for the woman everyone calls when their workflow breaks, whose own backend is a DM thread and a notes app.
2026-08-12
Read itTeyana Taylor co-founded The Aunties, an all-female production company with a five-acre Atlanta studio lot — while enrolled in culinary school building toward her own restaurant. Here's the Baddie Stack for a woman running three careers as one business.
2026-08-11
Read itShe's not in crisis. She just knows the current setup isn't quite right for who she is now — and she hasn't found the map to it yet.
2026-08-09
Read itKeyTV, Big Boss Productions, Practice by Palmer, a Fabletics wellness app, and Chief Brand Officer at Creme of Nature — KeKe Palmer isn't a multi-hyphenate. She's running a portfolio. Here's the Baddie Stack it deserves.
2026-08-08
Read itLVMH is reportedly exploring a sale of its 50% Fenty Beauty stake as the combined Fenty empire reaches a $3 billion valuation. Here's the Baddie Stack that protects Rihanna's position through an ownership transition, not just around one.
2026-08-06
Read it"Becoming" launched a documentary, a tour, a production company, and now a podcast. As Higher Ground goes independent from Netflix in 2026, here's the Baddie Stack this empire deserves.
2026-08-05
Read itYour grandmother had a whole philosophy about who got the storm door and who came through the kitchen. Your phone has no such policy. On the soft-life case for a smaller guest list.
2026-08-03
Read itBefore there was a name for it, Madam C.J. Walker built a distribution network of 25,000+ sales agents by hand. Here's the Baddie Stack her empire deserved — and what it teaches every founder building one today.
2026-08-02
Read itAnnie Turnbo Malone built Poro College into a hair care empire with 75,000 agents nationally — and trained Madam C.J. Walker along the way. Here's the Baddie Stack her network deserved.
2026-08-01
Read itAma Hill turned £100 into an eight-figure haircare brand rooted in Ayurvedic and African medicine. The trademark dispute, the in-house manufacturing, and the £1.8 million in administration weren't a talent problem — they were an infrastructure gap.
2026-07-31
Read itIn 2018, Eurazeo priced Pat McGrath Labs north of $1 billion. In January 2026, the brand filed for Chapter 11. The gap between those two facts is the whole lesson.
2026-07-30
Read itPinky Cole built a $100M brand from a food truck. The Chapter 11 filing wasn't a talent problem or a vision problem — it was a delegation-without-infrastructure problem.
2026-07-30
Read itA record-breaking Black Friday sale should have been the best week of the year. Instead, it became the beginning of the end — not because Anifa Mvuemba failed, but because the infrastructure between demand and delivery was never there.
2026-07-28
Read itTechnology isn't the goal. Your Soft Life is. Here's what that actually means when it comes to the tools you use every day — and why the order you use them in matters more than which ones you pick.
